The good news is that once a brand or company has defined their business objectives, target audience, and technical requirements, the correct approach between native and web apps is usually an obvious choice. For instance, if they need an app for their sales navigation to use exclusively on their assigned iPads, then they might want to go for a native app. If the app is going to have a general consumer audience, the wide accessibility of a web app could make more sense. It all depends on the requirement and the scope of work required to tap into the target segment. The most number of app downloads is the key to success.