Location Based Targeting
Geo-targeting (sometimes spelled geotargeting or geo targeting) involves detecting a user’s location and serving them communications based on that location. Those communications might be ads or other content, like an email or geo-targeted push notification. Geo-targeted communications are delivered most commonly through text or push, and might also come when you open a certain app or social media site. The benefit of geo-targeting services is simple: enhanced customization. Geo-targeted content can be paired with data about user preferences and activities to really hone in on specific groups of people, and also exclude groups of people you don’t intend to target. Geo-targeting allows you to target a user wherever their device goes. Ministry of Marketing is one of the top advertising companies in India / top marketing agencies in India which is well-reputed & has a stronghold in the realm of advertising.