Rather than serving as a replacement for human intelligence and ingenuity, artificial intelligence is generally seen as a supporting tool. Artificial intelligence currently is adept at processing and analyzing troves of data far more quickly than a human brain could. Artificial intelligence software can then return with synthesized courses of action and present them to the human user. In this way, humans can use artificial intelligence to help game out possible consequences of each action and streamline the decision-making process. The most common form of technology that exists today in the market is associated with the chat bots where users interact with companies or brands via integrated AI technology chat system (CRM Tool)